Under three weeks ago, I received a very pleasant surprise invite from Katie Fox (The Quick Red Fox) of Private White V.C. to their A/W14 collections launch party and for sure, my first thought was… ‘Yeeeah!!‘ because it sounded really interesting from Katie’s words so I was thoroughly up for it!!
Private White V.C. is a family business founded by World War 1 namesake hero Private Jack White and is rich in history and culture. From wool to weaving, every step in the contruction of their clothes reflects the past’s trading relationships. The brand aims at people who appreciate the high quality making of luxury clothes. All materials are sourced from the local mills. Every stitch is hand sewn with care by skilled craftsmen using traditional techniques passed down through generations in this Manchester factory. They make clothes to live in.
The party took place in their very own factory store in Lower Broughton, Salford newly opened by Princess Anne as president of the UK Fashion and Textile Association. As a part of the event, the guests were also given access to what I like to call the ‘backstage’ where all the works really go on… the factory floor:
Being the son of two tailors, I was no stranger to this scene… You know how people say they’re brought up with classical music or Motown or ABBA? The banging noise of my mum’s Singer sewing machine was my equivalent to that (although my dad did play a lot of ABBA when I was a child too)!! I’d fall asleep at night to the clunking and grinding that would then continue in my dreams, so this experience really touched a special place in my heart. Home.
Apart from that, we of course got to see the current collection beautifully designed by Nick Ashley, the creative director and the son of iconic interior designer Laura Ashley. Ashley took inspiration from the founder’s own wartime wardrobe, the military garments and his love for motorcycle and car racing in particular and adapted them into these wearable contemporary pieces with a sense of luxurious rusticness that I really like.
This extra special event also marked the launch of Private White V.C.’s first womenswear line, which for the time being only features outwear. Staying true to the brand’s origin, the collection retains the masculinity and sharp tailoring its mens counterpart has traditionally been known for (see below or here).
It was a brilliant night – the entire party was so well organised in every department and they really did make their guests feel so welcome. Plus, the setting couldn’t have been more appropriate for me considering my upbringing so thanks for the opportunity *shoutout to Katie*!! As a bonus, here’s a picture of me taken that evening by the resident photographer, Rachel Jones,
On that note, I hope you enjoy the read. Do let me know what you think of the clothes. Finally, I can reveal that I have put together an outfit inspired by my attendance at the launch coming up very soon!! Stay tuned!! Make sure you follow my blog on Bloglovin and/or sign up for my email updates (NO SPAM!! PROMISE!!)