Soon after my first article was published on Back To Black (a Manchester-based online fashion magazine), I was given the task to write about the recent rise of ‘fun’ fashion, which was an honour because the website serves as a brilliant platform for reporting the goings-on in the international fashion scene to a greater and more local masses.
Here is the article in its unedited, original form:
“From the Chanel models showcasing the collection in a pseudo-supermarket to Kellogg’s mascots jumping out of cereal boxes onto Anya Hindmarch totes in a breakfast-fashion crossover. Not to mention SpongeBob SquarePants’ whimsical appearance and Jeremy Scott’s clever yet controversial use of fast food and snack wrappers in Moschino, a collection that’s taken the season by storm. It may seem as though a hurricane of joy and humour has hit the international fashion scenes in A/W14.
In Milan, Fendi sends Cara Delevingne down the runway holding a furry Karl Lagerfeld doll. While over in London, she dances instead of strut down the catwalk of Stella McCartney alongside fellow models and takes selfie videos on the catwalk of Giles (search “Cara for Giles AW14” on YouTube *or just watch below*).
The efforts to brighten up the mood in fashion is obviously working as we witness loud cheering crowds, a high-five from guests to models during show time and front-row selfies bombarding social media.
Turning up to a show fully preened, accessorised with a pen and notebook as well as a pair of dark glasses that did nothing to cover up the long face is no more. Gone are the gloomy days when guests would be frowned upon for making sudden movements ever so slight as a blink. Now, attending a show is enjoyable as it should be!
*I’ve removed some pictures here but just imagine happy people wearing fabulous clothes*
The breeze of fresh cheerful air carries onto the street where fashionistas finally display a ray of sunshine in their street snaps that actually compliment their good looks and even better clothes.
Just last season, this anarchy would’ve been unheard of but whatever it is that is blowing the seriousness out of fashion, it’s a welcomed change. And no one is complaining.”
Link to the edited version: http://backtoblackmagazine.com/rise-fun-fashion/
Seriously, what a joy it was to research and put together this piece of journal!!
Looking at the inventive yet playful creations by Jeremy Scott and Anya Hindmarch reminded me so much of why I fell in love with fashion in the first place.
To quote John Galliano, “the joy of dressing is an art” and to paraphrase the great man, the art of dressing is supposed to be fun. Me thinks.
I’m currently writing another piece for BTB about the girl who is in everyone’s campaign this season… and last season. And the season before. And presumably the many more seasons to come. Can you guess who?