If you’ve been following my blog or Instagram (if not, follow me @oliverinstead), you probably remember that I was recently presented with the valuable opportunity conventionally reserved for industry pro to go into the ZipZone Paris showroom during Paris Fashion Week (read my Paris Diary here) – which was both exciting and eye-opening.
As if the chance to preview these talented designers’ works wasn’t enough, I also got to meet Yu Zhou, the creative director behind Yuzzo London, who I’ve been keeping close contact with in the past few weeks. All along I’d been very keen to write-up on her beautiful designs showcased at the presentation but I was also extremely eager to see the new lookbook in the works then, which is why this feature post’s been delayed for so long. However, the wait is finally over and here’s an exclusive sneak peek of Yuzzo London S/S15 lookbook:
During the time we were communicating via emails, we had a quick Q&A talking about the brand’s philosophy, her visions for the label and of course, the current collection inspired by the iconic literary character, Alice of Alice’s Adventures in Wonderland:
- As a brand, what does Yuzzo London stand for? Yuzzo London is named and established by a Chinese-born fashion designer based in London (Yu Zhou herself). It is a contemporary womenswear label that aims to express inner emotions with simple and elegant designs.