Another season of London Collections: Men has come and gone. I’ve been to a total of 19 runway shows, presentations and exhibitions in the space of four days – days where I really wished spanned more than 24 hours and I’ve seen quite a number of A-list celebrities.
Words: Oliver @oliverinstead / Photos: David
However, among the glitz and glamour, the lights and the liveliness of it all, it’s easy to lose any senses you might hold of fashion…
As much as I wish differently, my current circumstances at the moment do not allow me the luxury of a Christopher Raeburn sweater or a pair of Jimmy Choo shoes. Regardless, I do not agree with the notion of style needing to cost a fortune (at the same time I don’t condemn those who do) and I have learnt to utilise and plan my spendings wisely and creatively in order to get the most out of my money in the fast-paced world of fashion.
Jumper & Shirt: H&M | Trousers & Backpack: Topman | Loafers: Borgo Mediceo
Apart from the usual shop-the-sale and support-local-charity-shops, another great money saver I like to share and urge you all to participate in is the H&M‘s Long Live Fashion garment collection programme.
All you have to do is raid through your wardrobe, pick out enough unwanted garments (just clothes and home textiles, no shoes or accessories!) to fill a standard carrier bag and drop it in one the many H&M stores near you. In return for your kind gesture, you’ll then receive a £5 voucher to be redeemed next time you shop more than £30.
Both of the H&M items featured in this post have been traded in this fashion.
As I said, the sales are one of the greatest things about the UK high street and H&M definitely has some of the best ones out there… speaking for myself, I just spent two vouchers today and bagged four more sale steals you will soon see in my June Best Buys video.
So what happens next? Depending on the wearability, your donation will be passed on as secondhand goods, used to produce energy or they will be processed into raw materials and given new life as recycled products. The aim is to make use of every fibre available and create absolutely zero waste.
As the slogan goes: do not let fashion go to waste! A battered vest, a ketchup-stained shirt is worth more than you imagine. Remember the earth will not provide us with a second nature, so it is our responsibility to make it our secondnature to do our bit, however small it may seem to protect the environment and maintain balance between what we love and what we need to live on – let’s keep fashion fun for us and sustainable for our planet.